How Korean Startups Can Use Digital Marketing to Attain Wider Reach

Korea is well on its way to becoming a significant hub for modern startups. This is something we made note of in a recent article about Korea’s 2020 plans to support businesses. Specifically, with the rise of smarter cities and tech and the government’s active role in supporting startup culture, the country truly does appear ripe for entrepreneurship. As exciting as it is for budding companies to be part of this though, the ultimate goal should still be for them to establish wide reach and global relevance. Therefore this is where comprehensive, modern digital marketing efforts ought to come into play. This article will focus on how Korean startups can use digital marketing to grow their audience.

Once upon a time, online marketing was a vague term. It was used to describe any number of different strategies for gaining a digital audience. Some of those strategies worked, some didn’t. Furthermore, there was a great deal of luck involved either way. Today though, digital marketing is a more precise and technical process. There’s still some luck involved of course, but various methods can be used to give a growing business its best possible shot at a significant, widespread digital audience.

3 Tips for a Stronger Online Presence

Social Media Engagement

One popular and vital way for a budding Korean startup to employ digital marketing is by harnessing the power of social media. Marketing in places where potential customers already spend most of their time is plainly logical when you think about it. But there are more specific perks to fostering this sort of engagement as well. Yahoo! Small Business counts pure traffic, SEO, back-and-forth engagement with consumers, branding opportunities, and mobile access among the reasons that social media marketing can be important for any business, and that more or less cover it. Basically, by establishing a presence for a startup across popular social media channels, a small business owner can maximize visibility and establish virtually unlimited opportunities for engagement of all kinds.

Their focus should be on Facebook, Instagram, and Youtube. These are the three most used social media channels in Korea. Social media campaigns should be mobile friendly and not longer than a minute long.

Link Development

Link development is another vital aspect of online marketing today. It is one that is too often overlooked. Ayima Kickstart acknowledges that link development can be one of the more expensive and difficult aspects of SEO. However, it also conveys its importance for small businesses. As they put it, links between websites form the backbone of Google’s original algorithm. Therefore, establishing links back to your company’s site from other platforms is one of the best ways to improve and expand your visibility online. Creating content that speaks to your target audience and then mobilizing it via SEO practices and link development makes for a significant effort, but can also lead to significant results. Even a successful startup can struggle to establish a large digital presence without doing at least some of this.

Since most Korean companies only focus on Naver, their reach is limited to the Korean market. In order to truly go global, Korean startups need to focus on Google. Therefore a good way to start would be to think of 2-3 keyword phrases that are relevant to your business. For example, Seoulz helped VSLB Inc, a 3D rendering company, gain global recognition by focusing on the keyword “Best 3D Rendering Companies”. We were able to develop key links to make sure the article showed up #1 on Google.

App Design

App design in and of itself may not always fall under the digital marketing umbrella. However, it’s certainly something that can help with the overall effort. Particularly for a Korean startup looking to establish itself as an appealing brand globally. A lot of budding businesses skip the process of building an app. The main reason is that it seems too complicated. Another reason can be that it is too expensive to get it right and every bit of capital counts in the early going. However, it isn’t unwise to think of a mobile app today as being nearly as important as a basic website.

A startup’s app can be built as a tool for customers. A tool that invites them to engage more directly with the brand. Getting those customers to download it in the first place will depend on other, preliminary marketing efforts. However, business owners shouldn’t make the mistake of assuming outreach is a finished job once a customer is acquired. Once a customer (or prospective customer) does download an app, it can be an invaluable tool for your startup. The app can convey news and information and offer special deals. In addition, it can incentivize consumer activity.

Working on these three areas can give any modern startup in Korea a stronger online and mobile presence. This will ultimately result in a broader consumer base. And with Korea emerging as a startup hub with the potential to thrive internationally, business owners in the area would do well to keep this in mind.