The Korea Creative Content Agency – KOCCA

The Korea Creative Content Agency (KOCCA) is a government agency that oversees and coordinates the promotion of the Korean content industry. KOCCA was established by the Korean Broadcasting Institute, the Korea Game Agency, and the Korea Culture & Content Agency. Therefore, the aim of KOCCA is to introduce Korean content to the world. Korean content such as Korean Dramas (K-Dramas), Korean Music (K-Pop), Korean Beauty, Korean Fashion, Korean Games, and Korean Animation just to name a few. Furthermore, KOCCA has been incorporating new technologies for future projects and has been working with Korean startups to expand Korean content to the globe. Therefore, by working with Korean startups, KOCCA has access to new and innovative technologies of the 4th Industrial Revolution.  

The Rise in Demand for Korean Content 

Korean ContentThe Korea Creative Content Agency was created by the Korean government due to the rise of interest in Korean content. The global popularity of South Korea’s cultural economy is called “Hallyu” (The Korean Wave). The exporting of Korean pop cultures such as TV dramas, movies, and music has played an important role in the growth of the Korean economy. Therefore the Korean government has played a major role in becoming the world’s leading exporter of popular culture. In addition, they have been sending delegates to promote Korean content to countries all around the world. For example, the Korean Culture and Information Service have set up over 30 Korean Cultural Centers in over 25 countries across North America, Europe, Asia-Pacific, and Africa to promote Hallyu. Now, it is estimated that Hallyu added an estimated $15 billion to the Korean economy.  

Thanks to Hallyu, there has been a rise in Korean tourism. Furthermore, tourists from around the world come to Korea each year to experience Korean culture for themselves. Therefore, many Korean tour companies offer packages that include visits to famous K-drama shooting locations and various towns and resorts made famous by Korean movies, dramas, and K-Pop videos.

What is the Korea Creative Content Agency?

KOCCA BuildingKOCCA was founded in 2009 as a government agency that deals with policy and actions regarding the promotion of Korea’s content industry. Their goal is to develop Korea into one of the world’s top 5 producers of content. In doing so, they will play a vital role in creating jobs and improving the quality of life in Korea. Therefore KOCCA is in charge of supporting the development and production of Korean content. These forms of content include: 

  • Television
  • Films
  • Gaming
  • Comics
  • Animation
  • Character Licensing
  • Fashion
  • Technology 

KOCCA helps the expansion of Korean content to the global market. Therefore, they have created strategic bases for overseas business in Los Angeles, San Paulo, London, Abu Dhabi, Beijing, Shenzhen, Jakarta, and Tokyo just to name a few. They are continuing to develop new markets to promote Korean content. These strategic bases offer 1 to 1 business consulting, localization support, and overseas application. Furthermore, they help with the marketing of Korean content and products abroad.  

International Events Hosted by KOCCA

  • Mu:con 2019
  • Mu:CON – A global music convention that focuses on promoting K-Pop to international markets. In addition, they bring in experts from Korea and abroad to affiliate business opportunities.  
  • KNock (Korea’s New Offer for Content of Korea) – KNock is an IR event to attract investors for new Korean content and products.  
  • Its Game – Exhibition of Korean content for the global gaming industry. 
  • Character & Licensing Fair – This is the largest content licensing fair in Asia that attracts over 300 Korean and international character and licensing companies.  
  • BCWW (Broadcast Worldwide) – This is a global content convention for broadcast programs that highlight global media trends and promote broadcast content in international markets.  
  • NCC (Next Content Conference) – An International forum that showcases the latest Culture Technology (CT) trends used in creating and supporting content.  

In order to continue the rise of Korean content, innovation will be the key. Therefore, Korean movies, music, and cultural products need to continually innovate themselves. This is where KOCCA will play a major role in the innovation of Korean content. In addition, KOCCA analyzes the latest trends and statistics and develops long term strategies for the Korean content industry. Furthermore, it will be vital to continue to capitalize on the popularity of the Korean wave and keep its appeal to the global audience.  

KOCCA’s Support of the Korean Startup Ecosystem 

Content Korea LabKOCCA is very active in supporting the Korean startup ecosystem. They started CKL (Content Korea Lab) that helps entrepreneurs in Korea turn their ideas into startups. CKL is a platform that offers mentoring, networking, funding, and marketing for content creation startups. In addition, they offer open space and facilities to promote creative activities and form prototypes. They have different levels of support for each stage of a startup. For example, there is the Startup Farm, Content Startup League, and Startup Masters. To generate innovative ideas from entrepreneurs in Korea, CKL has created the Idea Fusion Factory which is a kind of imagination camp. In addition, KOCCA runs content creation training for teenagers, supports content-specialized high schools in Korea, and an online Content Academy.  

KOCCA operates programs to support content firms to help Korean startups go global. Some of these firms include the Global Game Hub Center, Popular Culture & Art Support Center, CKL Business Support Center, CKL Planning Center, and the Story Creation Center (Ilsan Center).  

KOCCA Opens a Content Creator Support Center in Los Angeles 

KOCCA opened up a new facility in Los Angeles to support content creators, Korean artists, and business ventures in the US market. It is a support center that offers exhibition rooms, meeting rooms, and expert consulting for funding and business development.

KOCCA’s support of Women’s Rights Issues

KOCCA signed an MOU with the Women’s Human Rights Institute of Korea, the Korean Artists Welfare Foundation, and the Korean Film Council for their cooperation in creating education programs dealing with sexual violence and a hotline system for victims. In addition, KOCCA has started providing basic cultural education for teenage artists which includes sex-related issues.  

The Future of Korean Content Exports 

BTS 2020South Korea’s export of Korean content did not slow down in 2019. The export of Korean content is expected to reach $12 billion in 2019. This is an average annual growth of 16% over the past five years.  

  • 2014 – $5.4 billion
  • 2015 – $5.8 billion
  • 2016 – $6.2 billion
  • 2017 – $8.9 billion 
  • 2018 – $10.1 billion 
  • 2019 – $12.2 billion (estimated)

There are over 2,500 cultural content companies in Korea that employ over 650,000 people. Therefore, Korea knows the importance of content creation, content marketing, and content strategy. The world is changing and those changes are being determined by consumers. These consumers are what is driving the latest content trends. KOCCA hopes to enrich the lives of not only Koreans but people all over the world with creative content.