In order to successfully enter the Korean market, one must understand Korean consumers. Also for those Korean startups and companies looking to expand to the global market, one must understand the international global consumer. What Korean and global consumers have in common is that they respond better to advertisements from brands they know and trust. Therefore it is important to look into marketing companies in Korea to make sure your brand is represented correctly and improve positivity.

Digital Marketing Companies in Korea

Nearly 100% of Korean households have Internet and over 95% of Koreans have a smartphone. Therefore there is a lot of competition among digital marketing companies in Korea. There are over 100 advertising and marketing companies in Korea that specialize in internet/digital marketing. In addition, internet marketing in Korea is one of the best ways to reach Korean consumers. With Internet marketing strategies like Naver/Google SEO, social media marketing, pay-per-click advertising, and content marketing, your business will have a hard time taking off in Korea.

The good news is that there are great advertising and marketing agencies in Korea that deliver valuable content to consumers not only in Korea but around the world. As you will notice a lot of these companies are affiliates of major Korean corporations but we also have an article on marketing startups in Korea on the rise. So check that article out as well.

The rankings were comprised by the Seoulz staff and are based on 4 factors:

  • Creativity/Content Creation
  • International Awards/Prizes
  • Services provided
  • Market Capitalization

The best Advertising & Marketing companies in Korea

Chiel Worldwide

Korean Advertising Company ChielThe top advertising/marketing company in Korea is by far Chiel Worldwide which is the marketing company under the Samsung Group. They specialize in all forms of advertising mainly in digital marketing. Globally they are in the top 20 in regards to advertising revenue.  Furthermore, while their major client is Samsung, they have also worked with Adidas, Coca-Cola, Lego, General Motors, Absolut, Microsoft, and Shell just to name a few. Chiel Worldwide has over 50 offices in 44 countries around the world. Therefore more than 70% of their revenue is generated from markets outside of Korea.

Market Cap: $2.2 billion

INNOCEAN Worldwide

Marketing Companies in Korea Innocean

Korean advertising agency INNOCEAN Worldwide is the advertising/global marketing unit of Hyundai Motor Group. They have created innovative advertisement videos for Hyundai which have gotten over 200 million views on YouTube. Their headquarters are in Seoul but they have branches in Germany, India, New Delhi, Spain, and Mexico. In addition, INNOCEAN has a U.S. affiliate called David & Goliath (D&G) whose clients include Chicken of the Sea, Universal Studios, HBO, and Jack in the Box just to name a few.

Innocean Worldwide has opened offices in Singapore and Indonesia to target the Asia-Pacific market. These offices will be crucial in penetrating into Southeast Asian markets like the Philippines and Vietnam.

Market Cap: $1.1 billion

TBWA Korea

TBWA Korea marketing companies in KoreaTBWA is a network of 10 global advertising agencies, one of them being TBWA Korea. They have won many awards such as the Korea Agency of the Year Gold Award. Furthermore, they were able to launch Performance by TBWA in 2018, which acts as the marketing company of TBWA Korea. In addition, TBWA Korea partnered with Welcome Financial Group in order to strengthen its service expertise. TBWA Korea specializes in brand consulting, strategy, and reputation. Therefore, those looking for help in advertising, PR, and media planning in Korea should work with TBWA Korea. Some of TBWA’s clients include Apple, Adidas, Nissan, SK Telecom, Genesis, Shinsaegae, E-Mart, and Coupang just to name a few.

Galaxia SM

Top Korean Sports Marketing companies in Korea

Galaxia SM is a sports marketing/advertising agency in Korea. They are the largest sports marketing company in Korea that has some holdings in SM Entertainment. They are focused on merging sports with entertainment which they call “sportainment”. Galaxia SM manages and consults many famous Korean athletes including MLB star Choo Shin-Soo. They sponsor global sports events and sell sports merchandise. Therefore, they are not just a sports marketing company but also an advertising agency that does events, exhibitions, broadcasting program production, and digital content marketing.

“We expect to develop explosive and exciting new content across various platforms and garner exposure to new areas through the combined expertise of our two companies. We will create added value by extending our scope to events and merchandising, and we will make a great effort to promote the national interest by spreading sportainment via the Korean Wave to the global market,” said CEO of Galaxia SM Shim Woo-taek.

HS Ad

Korean advertising agency HS Ad

Korean advertising agency HS Ad is the affiliate of LG Group. They focus on creative concept development, mobile advertising, brand marketing, and event space design. HS Ad constantly publishes company newsletters and has been holding the University Advertising Awards since 1988. Therefore, they focus mainly on the Korean market and are a great advertising company for those looking to enter the Korean market.

The SMC Group

The SMC Group Korean marketing agencyKorean marketing agency The SMC Group has produced over $100 million worth of digital marketing projects for over 100 clients. They specialize in digital campaigns, mobile video production, and overseas advertising. Therefore, think of them as a one-stop shop for those needing consulting, planning, and content production for digital marketing. They are also creating their own digital content IP, entertainment media, and commerce. Therefore they are looking to become a comprehensive new media company moving forward. Some of their clients include Samsung, Everland, Lotte Mart, as well as Korean startups Mediheal and Socar.

INNORED

Online Marketing Companies in Korea Innored

Korean advertising company INNORED has exported content to over 50 countries over the past few years. Consumers from over 90 countries watched Innored’s ads. They provide social media marketing, digital movie creation, and consulting solutions for the Korean market. In addition, they are constantly using the latest cutting-edge technology in their services. Some of these include a log analysis program that embeds code on websites and blogs to analyze post data. Another is a Youtube-linked video diffusion network solution that enables real-time video analytics. Furthermore, as of 2018, more than 350 YouTube video campaigns made by INNORED recorded 400 million views worldwide.

Comma Entertainment

Comma Entertainment

Comma Entertainment is a creative marketing agency based in Seoul, South Korea. They provide a one-stop customized marketing strategy service for Korean companies as well as foreign companies. They focus on the importance of having consistent branding across all online and offline assets. Therefore they work with their client’s brand guidelines and needs. Comma Entertainment’s international marketing strategies take into consideration each country’s culture, market saturation, and customer behaviors. Their aim is to maximize potential and increase the brand’s future value in new markets.

Comma Entertainment offers a wide mix of marketing such as creative marketing, digital marketing, ATL marketing, BTL marketing, and content production. They have worked with global brands such as Samsung, HiteJinro, Jagermeister, SEBANG, and LG Fashion Mall just to name a few. They have not only exported their content and marketing strategy to Southeast Asian countries but also to the US, Russia, and the Middle East. Therefore they have a wide understanding of marketing not just in South Korea but around the world.

PostVisual

Korean marketing company Postvisual

PostVisual is one of the few marketing companies in Korea that utilizes VR technology in its advertising. Their biggest success was with the Korean beauty brand Innisfree where they released a VR film that lets you go on a date with a famous Korean actor named Lee Min-Ho. They still continue to create captivating and stimulating VR content for Korean brands. In addition, they constantly release a newsletter of their many upcoming projects. Their other Korean clients besides Innisfree include Daumkakao, Kyobo Life, SK telecom, and Korean startup Socar just to name a few.

Their most successful campaign was Nike Korea’s 2018 Air Max campaign. Consumers just need to visit the Nike website and create a personal avatar inspired by Korean street culture. Each avatar came with a random draw number. After they post the avatar on Instagram with the hashtag AIRMAXLINE, they were in the drawing for a pair of Air Max Limited Editions.

“As we launched the campaign, we saw the intended results. Instagram feed without any noise. We strongly believe it was the authenticity of our targets that led this campaign to success,” said CCO of PostVisual Euna Seol.