There will come a point in the future when cars driven by machines will be safer for the country than cars driven by people. Can you imagine a world where drivers are rested and relaxed? There will be no more concerns dealing with drivers being stressed or under the influence. In Korea’s heavy drinking culture, this is a major concern for drivers. South Korea’s biggest messenger giant Kakao is developing self-driving car technology through Kakao Mobility. There is still a lot of research that needs to be done but the outlook for self-driving cars in Korea looks promising.

Kakao which started out as a text messaging app has grown into an internet giant. 5 years ago they launched their Kakao Taxi service as well as a navigation service called Kakao Navi. In addition, Kakao has also launched Kakao Driver, Kakao Bus, and Kakao Subway. They have been very aggressive over the last 5 years in extending their online-to-offline services. Kakao Taxi so far has been the most successful service with over 30 million subscribers. Almost all taxi drivers in Korea use Kakao Taxi. Therefore Kakao Mobility has over 80% share of Korea’s taxi-hailing market. With their success with Kakao Taxi, Kakao seems to be aiming higher, with bigger goals. The biggest goal of all would be to dominate in the self-driving technology industry in Korea through Kakao Mobility.

Self-Driving Cars in Korea with Kakao Mobility

Self Driving Cars in KoreaKakao is leading the self-driving car market in Korea. They have the resources and the talent to bring self-driving cars to Korea’s streets. One of their partners is one of Korea’s top telecom operators KT Corp. whom Kakao is working with to create a mobility platform. The mobility platform is used for connected car platforms and business-to-consumer services such as car-sharing. Therefore, hailing, riding, getting off, and paying, can all be commercialized in real-time. Since KT has been testing 5G technology, they will play a vital role in Kakao Mobilities development of autonomous driving technology.

Kakao Mobility – Approved for Level 4 Autonomous Vehicles

Kakako Mobility self-driving cars in Korea

The Ministry of Land, Infrastructure, and Transport approved permits for Level 4 autonomous vehicle testing by Kakao Mobility in 2020. The permit would last for 5 years. Therefore Kakao can test their vehicles without having the driver’s intervention. It is not a fully self-driving test because the driver is still in the car while the test is occurring. Furthermore, the tests need to be conducted in certain designated areas. However, level 4 testing is a huge step and will lead to level 5 autonomous vehicle testing at some time in 2025.

Kakao mobility has been actively collaborating with various partners in Korea such as mobility startups, car manufacturers, and organizations related to autonomous driving to advance its commercialization. Furthermore, there are talks that Kakao will partner with Google and Tesla for autonomous driving technology and co-marketing opportunities. Kakao Mobility plans to go public at some point in 2021. Kakao Mobility has raised over $450 million in funding and has a current valuation of $1.3 billion dollars.

Self-Driving Hub in South Korea – Sejong City

The self-driving hub in South Korea is located in Sejong City. This is the location where riders can test out Kakao Mobility’s self-driving car technology by reserving through a mobile app. The self-driving car works more like a shuttle bus than a taxi. There are designated stops in Sejong City where riders can be picked up and dropped off. Most riders are government workers and residents within Sejong city. A maximum of two riders can ride in the car and each vehicle will still have a human driver in case of an emergency.