Amuse Travel Taps into the Power of User-Generated Content

Traveling the world isn’t a walk in the park. Even for the most seasoned adventurers traveling abroad can be littered with potential headaches. Couple that with a limiting disability or a physical hurdle and travel can seem like an impossible task. South Korean start-up Amuse Travel has set out to make common travel difficulties for the disabled a thing of the past.

User-driven growth

phoneAmuse Travel, founded in 2014 in Seoul, is a travel company dedicated to streamlining travel for the disabled. They have been very successful in developing a user-driven intuitive phone app.  This app has multiple applications to help guide the user’s journey abroad. It has an SOS button that allows quick contact with Amuse Travel customer reps.  As well as, travel Packages designed for the disabled.  However, the key feature of the app is the intuitive map interface that utilizes LBS (location-based service), public big data, and user-generated content (UGC).

What is UGC?

UGC is any form of content or information shared by a user on an application at no charge to the company. Therefore, UGC gives companies the opportunity to hand off some of the work to the user and ultimately accelerate growth and evolution. Incorporating UGC certainly isn’t a new concept. Map applications such as Waze have incorporated this feature for some time now.  In addition, Waze is held in high regard for delivering reliable, real-time mapping services. While the larger mapping companies (Google and Apple) were investing in expensive infrastructure (road sensors) to improve their mapping services, Waze was wielding the power of numbers.

An engaged user base yields better data

Amuse travelThe Amuse Travel map is populated by users and local travel experts in their respective travel destinations. This function highlights disability-friendly tourist hot spots both internationally and locally in South Korea. The map interface is constantly evolving and delivers a unique benefit to those traveling abroad. Amuse Travel users can share their knowledge of their favorite areas/routes in the application and give back to the community. Similarly, Waze relies on its users to note the road conditions and accidents. In large numbers, UGC used in this fashion has proven to be extremely effective in accelerating the growth of an application without breaking the budget. It also encourages start-ups to compete with the “big boys”.

Future of UGC

UGC is certainly on track to becoming the future of content marketing. UGC creates a sense of community which can drive support of the application and improves user involvement and retention. It is cost-free and is better received by consumers which benefit the corporation. Today’s brands are pushing to bolster credibility in their content marketing and UGC will likely hold a substantial role in this development.