Everyone asks us how Seoulz ranks so high for so many keywords. Helping startups in Korea with Google SEO is so much fun because this is the perfect time for startups to dominate their keyword space. Google at the moment has not penetrated Korea like they have the rest of the world. So many companies only focus on Naver and don’t give any time to Google. In whatever industry you are in, you won’t have a lot of competition from other startups/companies in Korea in regards to Google SEO. For them, it is just not a priority or they don’t know what to do.

Google has been gaining ground in Korea and if you don’t start SEO now, it will be harder later down the line. These 5 easy SEO Hacks for startups are going to help you get started.

We at Seoulz are not going to reveal ALL our secrets but these 5 easy tips should be enough to give you a considerable boost in your SEO. 

5 Easy Google SEO Hack for Startups in Korea

SEO Hack #1 – Republish Old Content 

republishThis is super easy to do. Go back to some of your content that might be a few months old. People that search Google will click on articles that are the most relevant. If you don’t optimize your content, your content will plateau. Therefore it is recommended you go over your post and add new fresh content. Take a look at one of our articles above. I constantly go back at least once a month and optimize the content. Since we cover the latest news about tech in Korea there is always something new to add.

I would suggest about 100 words and 1 new image. Infographics work best but they can be difficult to make. There are so many boring graphs in Korea online that are underutilized because they are not showcased as an infographic. Adding more content and image will do two things, it will signal to Google that your content is consistently being updated and you are providing new fresh content. I know what you are thinking about when looking at that screenshot….John… you have a problem. Get off the computer and get some fresh air…live a little!!! I won’t stop until the whole Korean startup library is showcased on Google through Seoulz. You’re welcome!

#2 Get Secure HTTP (HTTPS)

SEO hacks for StartupsHTTP (Hypertext Transfer Protocol) is the protocol that is used for viewing web pages. Most websites start with HTTP. However, with HTTP all the information sent via the internet from your computer to your web server is sent in cleartext. This makes it vulnerable to hackers. As long as your site doesn’t transfer sensitive data like credit card information. If you have sensitive information you need to use HTTPS (Secure Hypertext Transfer Protocol). It encrypts all the data that is being transferred over the internet. You will notice a lock next to your site name. 

The protocol used to ensure security on the internet is called SSL (Secure Sockets Layer). An SSL certificate is used to authenticate the identity of a website. For a boost in SEO get HTTPS even if you are not sending or receiving sensitive information. The reason is that a few years ago Google started to flag websites as “not secure” if they did not have SSL protection. If this happens Google will penalize your website in their search rankings. 

SEO Hack for Startups #3 Keep posts between 1,500 – 5,000 Words

I know what you are thinking. 1,500 words? Are you serious? Seoulz averages around 1,500 words per article. Through a whole year of SEO research, this is the range that is best suited to rank high on Google. We noticed a drop in the rankings once we passed the 5,000 marks. The competition is so fierce that 1,500 should be the minimum. Now, this depends on the competitiveness of the keyword. If you are targeting a less competitive keyword then you don’t need 1,500 words, even 500 would do. The harder the keyword difficulty the longer the post should be.

Now I realize that writing even 1,500 words will be difficult. Therefore just start out at 1,000 to start and after 5 months using the strategy above, you should have it to 1,500 words (100 words a month). This is why many of the articles on Seoulz are lists or rankings. It is much easier to write content when you are covering 10 companies compared to 1. If you offer services, a list of how companies can benefit from said services would work. When you need to optimize go back and see what new ideas or information you can add to a company or service. 

#4 Narrow Your Keyword Target 

SEO hacks for StartupsIf you are a business in Korea. It might take you a long time to rank for keyword phrases ending in “in Korea”. Instead, focus on a narrower keyword phrase that ends in “in Seoul.” Better yet go narrower and try “in Gangnam.” Start off ranking for these keywords first and then try and branch out later. It will make it a lot easier for you. A keyword like “Best Plastic Surgery Clinic in Gangnam” will take you half the time it would for “Best Plastic Surgery Clinic in Seoul”. Another example could be for services. Instead of tax services in Gangnam, try payroll tax services in Gangnam. Once you dominate this space, you should then move to Seoul and later to Korea. Start small and widen your reach as you gain more authority from Google. 

Remember User Search Intent

When thinking about what keyword phrase to target, always remember user search intent. Basically, ask yourself WHY is someone typing this into Google. If you know the “WHY” you will be able to create the right content for the search. Google is constantly looking to find the best content to provide its users with the most relevant result for a particular search. People go on Google mainly for three reasons.

Reason #1 – To find information

Most go on Google to find information. Some ask questions on Google such as how, why, who, etc. However, most just type the keyword expecting to find information about that particular topic. Or they might want to know more about a particular website. They know the site’s name or some detail about the site but would like to know their URL. It is a lot faster to type a company’s name into Google than type it all out on the address bar.

Reason #2 – Want to buy something

The second reason people use Google is to buy something. This is why advertising on Google is such a big business. These searchers are looking to make a purchase. In most cases, they already know what they want to buy but don’t know where to buy it online.

Reason #3 – Reviews and Comparisons

Searchers want to find product or service reviews before they make a purchase. Google is used to find out more information about a product or service. Most click on lists, reviews, or comparisons. This is why the word “Best” and “Top” is used a lot in many articles and blog posts.

SEO Hacks for Startups #5 – Write your own Blog

In order to target potential searchers looking for reviews on a product, you need to have a blog post about your product or service. There is a reason why wikiHow ranks so well. People are constantly using Google to find a certain solution to a problem. Whatever product or service you are selling in Korea, you need to have at least one kind of manual. For example, Seoulz has written many articles on how to rank #1 on Google. But startups can create a manual in their industry. If you are in the eCommerce industry, a manual on how to sell to Korean consumers would be perfect. Or how to create an eCommerce site on Shopify.

Are you selling a new innovative SaaS product? You must have an easy-to-understand manual. Maybe a step-by-step guide to moving on-premise databases to the cloud. Always remember to add screenshots or helpful pictures. This will help with the click-through rate on that SERP (Search Engine Results Page). Our manual on “How to be a K-Pop Star” brings in over 20,000 views a month by itself and led Seoulz to launch our sister site SEOULSPACE which covers Korean culture. 

You want to be the leader in your industry. Therefore target all the keywords a customer might have issues with. Then try to answer each and every single question by creating a step-by-step manual they can reference. The more you write the more authority you will gain. Say you are a Cloud service in Korea. Target all the issues a startup might face when trying to migrate to the cloud. Sure there will be a lot of competition and you will not rank high at all in the beginning. But SEO is for the long term. Writing this content is easy, it just takes time.