Startups

t’order – Next Generation Offline Ordering Experience

In a world where technology and customer preferences are rapidly evolving, t’order emerges as a strong force in the hospitality industry, offering a next-generation offline ordering experience. Based in South Korea, t’order has innovatively developed a self-ordering system tailored for shops and restaurants. They aim to enhance the customer experience while boosting operational efficiency. To date, t’order has processed over 170 million orders with over 210 million customers processed. Restaurants, in particular, are increasingly adopting these offline self-ordering systems. These systems have been driven by the advancement in technology and changing customer preferences. Therefore, it offers a modern and interactive experience for customers, as some customers prefer the convenience and autonomy of placing orders independently, contributing to an overall positive dining experience.

How t’order Works

The core of t’order’s system lies in its simplicity and efficiency. Customers interact with an intuitive screen interface to select items, add them to a cart, and complete payments seamlessly. Moreover, this process not only streamlines the ordering procedure but also minimizes waiting times, thereby elevating the speed and quality of service. To cater to a diverse customer base, t’order supports multiple languages. This includes English, Chinese, Japanese, and Korean, ensuring accuracy and reducing the likelihood of miscommunication.

From a business perspective, t’order offers a multitude of benefits. For a monthly fee of $29.99 per tablet, businesses gain access to comprehensive analytics, including sales trends, customer reviews, table turnover rates, and inventory management. In addition, this data-driven approach enables businesses to enhance service quality, increase efficiency, and ultimately boost customer satisfaction. Moreover, the system’s ability to include targeted advertisements and promotions directly translates to increased sales through effective upselling.

One of t’order’s unique selling points is its customization capability. Businesses can select from various theme skins, adapting the interface to match seasonal trends, business types, or management styles. The platform also offers interactive features like auctions, table chat options, and games, adding a distinctive touch to the customer experience.

Global Expansion and Competitive Edge

With the global self-ordering system market valued at $20 billion, t’order is poised for international expansion. Already a preferred choice among top-tier South Korean restaurant brands, the company plans to leverage its unique offerings for a global audience. Its exclusive partnership with a specialized photography company allows t’order to present menus with high-quality images, enhancing the visual appeal. Notably, t’order is the only system in the Korean market that can be implemented without changing the existing POS machine.

Data-Driven Strategy for Global Reach

t’order team at the Seoul HQ

What sets t’order apart is its ability to collect and analyze valuable data. This data includes customer preferences, ordering patterns, and menu popularity. Therefore, this insight is crucial for businesses to make informed decisions, optimize menus, and implement targeted marketing strategies, all of which are key ingredients for successful global expansion.

t’order is not just a technological solution; it’s a strategic tool for restaurants worldwide to stay competitive, meet evolving customer demands, and reduce operational costs. Therefore, by integrating t’ordor’s innovative self-ordering system, businesses can expect not only to enhance customer satisfaction but also to achieve significant growth in the dynamic hospitality industry.

Seoulz Newsroom

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