Top 10 Kpop Idols on Instagram – Best of 2020

Kpop is taking to social media in a very big way. BTS and BLACKPINK have proved that social media channels like YouTube, Twitter, and Instagram are the best ways to go global. Korean startups can learn a lot from how many Kpop entertainment companies are using these global social media platforms. Many Kpop entertainment companies train their artists on how to manage their social media channels. Many big idol groups like Big Bang, EXO, SNSD, BTS, and BLACKPINK have their own social media accounts. It is a part of the entertainment companies marketing strategy and a way for idols to connect with their fans. This article will focus on Instagram and the top Kpop Idols on Instagram

The Power of Instagram for Kpop Idols  

Instagram is becoming huge for the Kpop industry. It is the perfect platform for the Kpop fan. Instagram is very addictive, visually appealing, and allows fans to connect with their idols. It is unknown if Kpop Idols have full ownership of the income earned from their social media accounts or if they must share it with their Kpop Entertainment companies. Some say it is a 50/50 split while others say that a majority is in the control of the Entertainment companies. Of course, this does not go for Kpop Idols who have left their Entertainment companies. 

The Kpop group that is using Instagram to its full potential are the members of BLACKPINK. They realized that many Instagram users were music-oriented compared to other social media platforms. It is a great platform to promote their music, document their daily lives, and interact with their fans. This is the reason why all four members of BLACKPINK are on this list of the top 10 Kpop Idols on Instagram. They do a great job of now just teases their newest songs and posting selfies but they let their fans into their daily lives and show their personalities. This is where Instagram Stories and Instagram Live have really come into play. 

Instagram Stories and Instagram Live a Perfect Fit for Kpop Idols 

Instagram Stories and Instagram Live are video features that were launched by Instagram a few years ago. The Instagram Stories feature is great for making announcements and posting behind-the-scene clips. Instagram Live allows fans to get live streams from their favorite Kpop Idols. This could be streams of concerts or just casual at-home performances. BLACKPINK’s Instagram Stories and Live have brought their fans closer and gave them a sense of what it might be like to hang out with them. 

The Top 10 Kpop Idols Using Instagram 

1. Lisa – BLACKPINK – The Top Kpop Idol on Instagram

Kpop Idols on Instagram Lisa

Number of posts: 487

Number of followers: 28.8 Million 

Estimated cost per sponsored post: $215,000

2. Jennie – BLACKPINK

Jennie Instagram

Number of posts: 503

Number of followers: 23.7 Million 

Estimated cost per sponsored post: $177,000


Rose InstagramNumber of posts: 397

Number of followers: 21.5 Million 

Estimated cost per sponsored post: $161,000

4. Jisoo – BLACKPINK

Kpop Idols on InstagramNumber of posts: 332

Number of followers: 20.3 Million 

Estimated cost per sponsored post: $152,000

5. Chanyeol – EXO

Kpop Idols on InstagramNumber of posts: 773

Number of followers: 19.8 Million 

Estimated cost per sponsored post: $148,000

6. Sehun – EXO

Sehun InstagramNumber of posts: 665

Number of followers: 18.1 Million 

Estimated cost per sponsored post: $135,000

7. G-Dragon – BigBang

Kpop Idols on Instagram G-Dragon

Number of posts: 2,500

Number of followers: 17.3 Million 

Estimated cost per sponsored post: $129,000

8. Baekyun – EXO

Baekyun InstagramNumber of posts: 292

Number of followers: 16.5 Million 

Estimated cost per sponsored post: $123,000

9. Jackson – GOT7

Jackson InstagramNumber of posts: 790

Number of followers: 16.3 Million 

Estimated cost per sponsored post: $122,000

10. Taeyeon – SNSD

TaeyeonNumber of posts: 1,226

Number of followers: 14.2 Million 

Estimated cost per sponsored post: $106,000

All Kpop Idols should have their own Instagram Account 

Soon every Kpop Idol will end up having their own Instagram account. Kpop Entertainment companies that don’t will miss out on a massive marketing machine. Instagram will be one of the top tools for self-expression and promotion in the Kpop Industry. An argument can be made that Tik Tok will at some point become the top social media platform for Kpop artists. However, for 2020, Instagram still reigns supreme. Instagram’s discovery and recommendation algorithms will get smarter and the more familiar Kpop Idols become with managing their Instagram accounts the better. Look for more and more Kpop Idols on Instagram in 2020. 

Kpop Entertainment companies will need to offer tutorials and lessons on Instagram best practices. Instagram will constantly come out with new app features which will also require a digital marketing team to come up with creative strategies for marketing campaigns. Kpop Entertainment companies need to allow their Kpop Idols to use Instagram to express themselves and connect with their fans. This will open up doors to market new albums, tours, and merchandise. Digital marketers in Korea will start to see a lot of new job opening for digital marketing positions for managing Kpop Idols on Instagram. Therefore get familiar with many social media platforms because you might one day be planning marketing campaigns for your favorite Kpop star.