The Korea Creative Content Agency (KOCCA) is a government agency that oversees and coordinates the promotion of the Korean content industry. KOCCA was established by the Korean Broadcasting Institute, the Korea Game Agency, and the Korea Culture & Content Agency. Therefore, the aim of KOCCA is to introduce Korean content to the world. Korean content such as Korean Dramas (K-Dramas), Korean Music (K-Pop), Korean Beauty, Korean Fashion, Korean Games, and Korean Animation just to name a few. KOCCA has played a major role in taking Korean culture & content globally. Furthermore, KOCCA has been incorporating new technologies for future projects and has been working with Korean startups to expand Korean content to the globe. Therefore, by working with Korean startups, KOCCA has access to new and innovative technologies of the 4th Industrial Revolution.
The Korea Creative Content Agency was created by the Korean government due to the rise of interest in Korean content. The global popularity of South Korea’s cultural economy is called “Hallyu” (The Korean Wave). The exporting of Korean pop culture such as TV dramas, movies, and music has played an important role in the growth of the Korean economy. Therefore the Korean government has played a major role in becoming the world’s leading exporter of popular culture. In addition, they have been sending delegates to promote Korean content to countries all around the world.
For example, the Korean Culture and Information Service have set up over 30 Korean Cultural Centers in over 25 countries across North America, Europe, Asia-Pacific, and Africa to promote Hallyu. Now, it is estimated that Hallyu added an estimated $15 billion to the Korean economy.
Thanks to Hallyu, there has been a rise in Korean tourism. Furthermore, tourists from around the world come to Korea each year to experience Korean culture for themselves. Therefore, many Korean tour companies offer packages that include visits to famous K-drama shooting locations and various towns and resorts made famous by Korean movies, dramas, and K-Pop videos.
KOCCA did an online survey back in 2019 to see which kind of Korean content is on the rise. The survey showed that K-pop and Korean drama fans around the world were willing to purchase Korean food, Korean fashion, and Korean beauty. There was a clear correlation between interest in Korean culture and Korean product consumption. Therefore KOCCA has been focused on creating the right content for its marketing strategy to help get Korean content into the US TV market on new streaming platforms. In 2023, expect to see a lot more Korean content starting with Netflix.
Netflix has been putting a lot of money into gathering as much Korean content onto their platform as possible. In addition, SK Telecom has launched an OTT platform called Wavve in order to compete with Netflix. Kakao subsidiary Kakao M launched Talk TV in 2020 with a focus on short video clips. Disney Plus and Apple TV Plus also made inroads into the Korean market in 2022. Therefore Wavve, Talk TV, and Netflix Korea will have more competition this year.
As competition has been getting more fierce among domestic and foreign online streaming services, such as Netflix, Disney+, Wavve, and TVing, demand for Korean drama has increased and there has been more investment in production. This trend has stimulated the diversity of Korean drama,” said the General Director of Broadcasting, Do Hyoung Lee.
The gaming industry in South Korea makes up 13% of the entire content industry in South Korea. It has been growing at a 6% rate year after year and the trend is not slowing down even during COVID. The gaming industry in South Korea reached over $16 billion in 2021. Therefore there is not only a high demand for game developers but more and more young Koreans want to work in the gaming industry in Korea. Therefore the gaming industry in South Korea will contribute a lot to Korea’s job creation market.
There are globally competitive gaming startups in Korea in the online/mobile gaming industry that are also on the rise. Unicorn gaming startups such as NC Soft, Netmarble, Krafton, etc remain key players in the gaming market not just in Korea but internationally as well.
KOCCA has been supporting the gaming industry in Korea for years. They have helped Korean gaming startups scale up through investments in their HR training and infrastructure. In addition, KOCCA is looking to develop Esports in Korea by incorporating the latest technologies such as VR and AR. With the adoption of 5G technology in Korea, look for new and innovative gaming startups to come out of South Korea.
KOCCA has been funding K-Animation for many years now through annual projects. Some of these projects offer funds of up to 2 million won ($1,700) for promising animations. Some of these animations have found success on streaming platforms such as Amazon Prime, Netflix, Ghana’s GHone TV, and the Chinese portal site Tencent. Since
KOCCA was founded in 2009 as a government agency that deals with policy and actions regarding the promotion of Korea’s content industry. Their goal is to develop Korea into one of the world’s top 5 producers of content. In doing so, they will play a vital role in creating jobs and improving the quality of life in Korea. Therefore KOCCA is in charge of supporting the development and production of Korean content. These forms of content include:
KOCCA helps the expansion of Korean content to the global market. Therefore, they have created strategic bases for overseas business in Los Angeles, San Paulo, London, Abu Dhabi, Beijing, Shenzhen, Jakarta, and Tokyo just to name a few. They are continuing to develop new markets to promote Korean content. These strategic bases offer 1 to 1 business consulting, localization support, and overseas application. Furthermore, they help with the marketing of Korean content and products abroad.
One of the biggest projects for KOCCA for 2021 was the “Age of Light” project in Gwanghwamun. The project turned Gwanghwamun into a hub for history, art, and culture through 8 immersive works. The aim was to create a content “Renaissance” in Korea through immersive content that people can enjoy. It had the full support of South Korean President Moon Jae-in who said it was an essential initiative in Korea’s K-New Deal Culture Content Industry Strategy.
The “Age of Light” Project turned Gwanghwamun into a playground that featured the latest tech advancements. It had VR, AR, AI, and holograms that incorporated 5G technology. The South Korean government allocated over $300 million through 2025 to develop immersive content and nurture over 1,400 professionals in the immersive content field.
“The best way to heighten demand for something is to let people experience it themselves. So by creating a place where people can experience immersive content, we plan to “immerse” people in immersive content at the center of Korea,” said Kim Young-jun the President of KOCCA.
Gwanghwa Media Canvas – This was a large-scale interactive LED panel media work installed outside the walls of the National Museum of Korean Contemporary History.
In order to continue the rise of Korean content, innovation will be the key. Therefore, Korean movies, music, and cultural products need to continually innovate. This is where KOCCA will play a major role in the innovation of Korean content. In addition, KOCCA analyzes the latest trends and statistics and develops long-term strategies for the Korean content industry. Furthermore, it will be vital to continue to capitalize on the popularity of the Korean wave and keep its appeal to the global audience.
KOCCA is very active in supporting the Korean startup ecosystem. They started CKL(Content Korea Lab) which helps entrepreneurs in Korea turn their ideas into startups. CKL is a platform that offers mentoring, networking, funding, and marketing for content creation startups. In addition, they offer open space and facilities to promote creative activities and form prototypes. They have different levels of support for each stage of a startup. For example, there is the Startup Farm, Content Startup League, and Startup Masters. To generate innovative ideas from entrepreneurs in Korea, CKL has created the Idea Fusion Factory which is a kind of imagination camp. In addition, KOCCA runs content creation training for teenagers, supports content-specialized high schools in Korea, and has an online Content Academy.
KOCCA operates programs to support content firms to help Korean startups go global. Some of these firms include the Global Game Hub Center, Popular Culture & Art Support Center, CKL Business Support Center, CKL Planning Center, and the Story Creation Center (Ilsan Center).
KOCCA opened up a new facility in Los Angeles to support content creators, Korean artists, and business ventures in the US market. It is a support center that offers exhibition rooms, meeting rooms, and expert consulting for funding and business development.
KOCCA signed an MOU with the Women’s Human Rights Institute of Korea, the Korean Artists Welfare Foundation, and the Korean Film Council for their cooperation in creating education programs dealing with sexual violence and a hotline system for victims. In addition, KOCCA has started providing basic cultural education for teenage artists which includes sex-related issues.
There are over 2,500 cultural content companies in Korea that employ over 650,000 people. Therefore, Korea knows the importance of content creation, content marketing, and content strategy. The world is changing and those changes are being determined by consumers. These consumers are what is driving the latest content trends. KOCCA hopes to enrich the lives of not only Koreans but people all over the world with creative content.
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Yes.Korean culture has taken over the west..I recommend that you read a fiction Korean American novel called ONE LOVE by TAM. THE AUTHOR IS NOT KOREAN but she loves everything Korean that she wrote a fiction love story. A Novel.