Personalization in beauty will be the prime driver for beauty brands in the next decade. So far, the beauty industry has already seen an acceleration of personalized beauty in retail and across all beauty sectors. K-beauty has already seen this trend happen. Personal consultation, individual recommendations, and skin analysis are essential in finding the right personalized products for K-beauty. Thanks to the ever-increasing technological advancements and digitalization, personalization in K-beauty has become more accessible. Many beauty startups in Korea have already used big data for product recommendations.
Korean consumers have shown that they love personalized offers. Add this to the fact that Korean consumers welcome digital trends; they have embraced beauty apps, voice interaction devices, skin analysis devices, chatbots, survey tools, and even AR interfaces. K-beauty has proven that if it works in Korea, it will work globally. So here are some innovative beauty startups in Korea offering personalized products for K-beauty.
Their focus for 2022 will be to enter the European market. They have already supplied their non-customized products to France. Furthermore, they have been working on an environmental protection-focused collaborative campaign in South Korea with vehicle maker Volvo.
“We understand that some young people do not prefer getting their skin checkups in person. So, we will soon provide a semi-customized subscription service, which is provided without meeting our customers, once we accumulate enough data. Once that service is out, we will aggressively stretch our business,” said the CEO of TOUN28, Jung Maria.
Korean AI Beauty startup lululab is the creator of LUMNI, a customized skincare solution that uses AI technology. It uses AI real-time face detection and lighting correction technology to accurately measure the entire face of each face and even the skin in a single shot. Then it uses AI technology and deep learning to analyze six skin concerns: wrinkles, pigmentations, redness, pores, sebum, and skin age. Therefore, based on the skin analysis results through AI-based big data analysis, LUMNI recommends optimized products for individuals considering product information and consumer reviews.
“We want to create solutions that, through skin data, can also make recommendations for people’s health and lifestyles,” said the Founder and CEO of Lululab, Yongjoon Choe.
LUMINI Home won the CES Innovation Awards in Heath and Wellness category. It is a tabletop smart mirror version of the product for general consumers. It can analyze and manage data for users, making it easy for them to enjoy customized skincare and lifestyle in the comfort of their homes. Furthermore, the scanner syncs up with a mobile app called Skin 360 and will show the user’s skin health over time and suggest ways to improve their skin.
Their focus in 2022 will be to continue to develop their Big Data platform based on the user’s data. Therefore they aim to deliver a more personalized beauty care service for consumers.
“We thrive to deliver customized skincare treatment of professional efficacy through at-home dermatological care,” said CEO of Rezinea, Conner Shin.
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