Korean Startup Liner, Highlight your Favorite Sentences

Jessica loves reading long-form blog posts. She was mesmerized by the opening statement, so she shared a 3,000-word essay to her friends. George related to the blog post’s conclusion, as he didn’t know why Jessica shared the article. And Caroline simply skimmed over the content, as there was simply too much information. Ironically, the moment Jessica “shares” the content, traces of Jessica’s personal preferences diminish. While everyone could read the same article, are you sure everyone is experiencing the same article? Most of the time we don’t know why our friends share content. We just smile and carry on.

About Korean Startup Liner

Liner” is a web highlighting startup based in Korea. Liner’s main goal is to help you highlight your favorite sentences across Medium, Wikipedia, and PDF files. Therefore, they filter out excessive noise. In addition, it helps you focus on the most important sentences. You have better things to do.

They are a small highlighting obsessed team, who live and breathe highlighting. In addition, the team at Liner is comprised of two power developers who don’t eat, sleep, or blink. An almighty designer whose word is absolute. An operations manager who keeps them all alive. Finally a sarcastic marketer. Together they are aiming to Highlight Everything.

Korean Startup Liner

The Normal Web

Online content is often an unfocused excessive mess of information.  Therefore, people have to plow through tons of noise-information to communicate a single idea.

Take a look below at the before and after shots of Liner in action.

Liner Highlight

The Highlighted Web

With highlights, your web surfing experience is supercharged. Furthermore, highlighted content helps you focus on important areas and provides a deeper contextualized understanding of the source material. In addition, highlighted information is interactive, as highlights can shift depending on what’s currently relevant.   Sometimes you only need one sentence from a 100-page document.

With Liner, it’s easy to summarize the article through key highlights. Most of the time. 80% of the information, can be explained in 20% content (Pareto Principle).   On the Highlighted Web. You can also leave targeted feedback. The current method of leaving comments is primitive at best. We’re talking about the first paragraph, at the bottom of the page. It’s time we have smarter conversations over the text itself.

Highlighting on Liner

Big Data Magic

The real magic happens when they crowdsource a Big Data of highlights. Google/Pocket is limited to knowing what “pages” you prefer. And they built their empires by cataloging Internet pages. Liner goes a level-deeper and knows what “sentences” within the page you prefer. Google knows that Jessica has 20 bookmarked pages. Therefore, Liner knows that Jessica has 20 bookmarked pages and at least +10 Highlights for each webpage.

Pocket/Instapaper is great for basic bookmarking. However, they lack advanced highlighting features. You can easily import your existing Pocket/Instapaper articles into Liner, to highlight your existing library. In addition, after you highlight your articles, you can easily save your highlights to Evernote for future reference. It’s important to play nice with others.

Highlight Everything

Korean Startup Liner helps you highlight the web. Therefore, follow us while we build a smarter highlighted web. Highlight Everything at “GetLiner.com