Startups

KAESA – Modern Sustainable Luxury Handbags & Accessories

Consumers are focusing more and more on brands that are looking to make a change toward a sustainable future. Factors that contribute to climate change and pollution are making a strong impact on the fashion industry. KAESA is a design company that creates luxury handbags and accessories that are made with sustainable and ethical materials. These materials include vegan leather and natural plant-based materials. They understand the environmental costs of producing handbags and accessories.

The Fashion Industry’s Impact on the Environment

Fashion companies use large amounts of water to produce their fashion products like clothing, handbags, and other accessories. This is because water is needed to grow materials like cotton. In addition, many factories that produce these goods use toxic chemicals related to dyes and have large amounts of textile disposals.

Consumers still are not fully aware of the fashion industry’s impact on the environment. Many of the items returned to an online fashion retailer end up in landfills. Many of these products take decades to decompose. The best way to solve this issue is for fashion brands to use good quality sustainable products that are meant to last. Or they need to recycle the products that are unsold or returned. This will prolong the lifespan of the product and prevent it from entering landfills.

KAESA – Conscious Fashion with Contemporary City Lifestyle

The founder of KAESA, Amy Chu developed a strong passion for design, fashion, and sustainability while living in New York. There she had the inspiration to develop a line of eco-friendly foldable bags. She was able to quickly sell her prototypes to friends and family within a few months. This spurred Amy to take business classes at the Fashion Institute of Technology and soon entered into an International Handbag Competition. She finished in the top 5 at the event and she soon launched her design company KAESA.

“I want to make it easier for people to live more sustainably by providing ethically and beautifully made products for every occasion,” said the CEO of KAESA, Amy Chu.

KAESA creates thoughtfully designed products that are as aesthetically beautiful as they are functional. Their aim is to fuse style with everyday function. Therefore their products have multiple pockets and compartments which provide smart organization. This allows for versatility as well as making the product easy to use. KAESA’s focus is on luxury brands. Luxury brand products last a long time. One bag can last for many many years.

KAESA Handbags & Accessories

KAESA is inspired by both fashion & architecture. KAESA’s design process starts with high-quality and ethically sourced materials. Rich textures are structured into classic shapes with contemporary accents. The interior design of each product carefully considers utility, embedding innovative organizational layers, to fuse style with everyday function. Multiple pockets and compartments allow women to carry all of their belongings in an organized way. Their products are a balance of high-quality materials, attention to detail, and exceptional craftsmanship.

Sustainable Products Designed for the Modern Women

Sustainability is at the heart of everything KAESA creates. They use sustainable materials such as vegan leather and natural plant-based materials like cactus leather. Vegan leather is a synthetic material made from textiles. This means that is it much more eco-friendly and uses less water/resources during its production. Cactus leather offers low environmental impact because it is both cruelty-free and biodegradable. Therefore, their products are ethically crafted and thoughtfully designed to be as aesthetically beautiful as they are functional. In addition, their products are also water-resistant, durable, and versatile.

KAESA’s Current Product Line

KAESA’s current product line includes a multi-functional bag called the Aria Crossbody Bag that doubles as a bag organizer. The collection also includes a small pouch and a cardholder. They will expand their product lines to include products that truly encapsulate their brand DNA and concept: a convertible tote bag/backpack, tech cases, and smaller accessories such as pouches and wallets.

All of their products are eco-friendly and ethically made. KAESA uses vegan leather which is more sustainable than real leather. In addition, vegan leather uses fewer chemicals than real leather. They will be utilizing natural plant-based materials in their product lines. Every single decision the company makes considers how it will impact not only the consumer but also the environment.

VLLR Collection

The VLLR Collection is KAESA’s Winter 2020/2021 season line. The VLLR collection also features a multi-functional box bag, a velvet clutch with a metal chain, and a vega leather pouch.

A Demand for More Sustainable and Ethical Products

Big luxury brands have been raising the issue of sustainability and the use of ethical clothing. This trend in sustainable fashion does not seem to be slowing down anytime soon. In the past fashion brands focused on creating the latest fashion trend at the lowest price. Consumers would buy the product only to wear it a few times before the next fashion trend comes around. Now, consumers are more educated about the environment and about human responsibility. They want transparency when it comes to what they are buying and retailers are starting to recognize this trend.

Luxury brands have been marketing sustainability on their social media channels and e-commerce sites. In addition, global fashion platforms and media are giving attention to brands that are making a positive change toward producing sustainable and environmentally friendly products. Many luxury brands are now focusing on minimizing waste and making the most of their resources.

Making the World a Cleaner and Healthier Place

KAESA is a socially conscious company. Their mission is to inspire, empower & educate others to take bold action to develop creative solutions that will not only stop climate change but eventually reverse it. This is why they will continue to educate consumers on the harmful effects caused by the fashion industry. Their goal is to empower consumers to take action by providing them with the tools and resources and showing them that there are alternative solutions. KAESA will look to partner with companies to develop creative ideas and solutions to fight climate change. Their vision is to help make the world a cleaner and healthier place by providing products that are not only beautiful and functional but also sustainable.

To find out more about KAESA, visit their website or smart store:

https://www.kaesa.co/

https://smartstore.naver.com/kaesa

John

John is the Co-Founder of Seoulz. He has covered the Korean startup & tech scene for over eight years and has written over 700 articles regarding the Korean startup ecosystem. He has brought global attention to Korea's tech scene using Google SEO. Email him at john@seoulz.com

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