Before COVID-19, if you walked the streets of Hongdae you would have seen street performers generating large crowds. There is a wide range of talented young Koreans looking to make a name for themselves. More and more musicians in Korea today are looking to become YouTube stars or break into the entertainment industry in Korea. Most of you might be shocked to know that some don’t even have a YouTube channel or any social media presence. In this day and age, if you are not on top of your social media game, you will find it very difficult to grow a large fan base. Setting up YouTube or other social media channels needs to be your first step.

Here are some tips on how musicians in Korea can build a large and loyal following through social media. 

Musicians in Hongdae

Musicians in Korea Should Do K-Pop Cover Songs

Try to pick some of the more popular K-Pop bands and bring your own style into it. K-Pop is now bigger than ever with BTS performing on SNL as the very first Korean musical guest and “Dynamite” breaking many records on Youtube. This will be the easiest way to build your following very quickly. This way you will be able to spread your original content as your viewership grows. Check on what is trending on the K-pop charts and try to bring your own favor to the song. This will be the best chance for your cover song to go viral. 

Make sure you get your cover song on TikTok through a distributor or Apple Music. Or you can just upload your music to the TikTok app. Just add the “Cover Song Name” and the “Artist Name”. Now that your cover song is available on TikTok, you need to get the cover song out to as many TikTok influencers as possible. Using influencers, memes, and challenges is what gets tracks to go viral on TikTok. Remember TikTok content can not be longer than 15 seconds, so the clip of your cover song needs to make sense as a stand-alone moment outside the context of the whole song. 

Musicians in Korea Need to Share Behind the Scenes Videos

Posting regularly is the key to getting more followers, however making content can be very hard and time-consuming. However, if you create some behind-the-scenes videos, one cover K-Pop song can create 3-4 videos instead of one. This way you will be able to provide consistent content throughout the week. These behind-the-scenes videos should not be longer than 10-15 minutes. This will give your fans a glimpse into your process and draw them in on a personal level. As for sharing on TikTok, you can get some inspiration from some of the top K-pop stars on TikTok

Partner with other YouTubers and TikTok Influencers

Korean Youtubers

Korean YouTubers are a small community compared to the world. I would recommend you get together with other talented Korean musicians on YouTube and do collaborations. This will expose you to an even larger audience. You won’t be able to partner with the big names but you can always start small and reach out to YouTubers on your level and grow from there.

The same goes for TikTok influencers. TikTok influencer marketing opportunities are everywhere. 

After a few collaborations, you will be amazed at how many cross-over followers you gain. The more you gain, the more YouTubers you can reach out to. However TikTok influencer marketing has only been around a short period of time compared to Youtube. For musicians in Korea look for a TikTok Influencer outside of Korea that is looking to enter the Korean market. This would be the perfect way to form a partnership as you will be able to expand your audience in Korea. Most global musicians know the power of K-pop and its fan base so you can do a collaborate and help them with some K-pop cover songs. 

Respond to Every Message

Early on try to respond to every message whether it is in the comments section or through direct messaging. This is because that one-to-one interaction is key to building your fan base who will continue to come back and listen to your music. This will separate you from the other bigger YouTubers who just don’t have the time to respond to their followers. This might sound like a lot of work but this is what it takes to build a base following early. I would recommend spending one hour a day reaching out to your existing fans. 

K-Pop is in high demand so there is a huge opportunity for musicians in Korea to use the popularity of K-Pop to really grow their followers. Companies in Korea are constantly looking for influencers. Most influencers in Korea are too expensive to hire. Therefore, there will be many platforms coming out in 2020 and beyond that will need low to medium-sized YouTubers to promote for them or to come to their platform.