ASIANCE is a full-service digital ad agency in Asia. Founded 19 years ago in Seoul, the company has been the go-to digital ad agency for Global brands looking to enter the Asian market. They now have offices in Seoul and Tokyo. The Asian market, particularly Korea and Japan has posed both exciting opportunities and challenges for foreign companies. Therefore, ASIANCE helps global brands understand consumers’ needs in the East which are different from those in the West. Some of their best success cases include working with global luxury brands.
There are two main reasons why global brands hire digital ad agencies like ASIANCE when entering new markets like Asia. One is that the digital ad agency has the tools and local knowledge to deliver incredible results. Digital marketing requires tools to reach peak performance, and these tools cost money. Therefore, the more years of experience they have the better they will be at coming up with creative digital solutions and new ways of doing things to deliver even better results.
The second is that for global brands, hiring a local digital ad agency is actually cheaper when compared to creating in-house marketing teams. With in-house marketing teams, brands have to worry about payroll, taxes, healthcare, and other benefits. However, since digital ad agencies work on a per-project basis, it gives brands the freedom to select their price. Best of all, by hiring a digital ad agency, brands can scale without having to hire new talent. Just increase your budget and the agency will take it from there.
With more than 17 years in the industry, ASIANCE strives to be at the forefront of innovation. For their great work in partnering with brands and business leaders and offering creative solutions using technology. Moreover, ASIANCE has won numerous awards such as:
Asiance officially launched a digital learning platform called Asiance Academy in September of 2021. It is a platform that offers workshops and knowledge transfer services. The platform was created as Asiance realized the need for market consulting and implementation support to help improve their customer’s business in Korea. Therefore, the aim is to better understand customer needs and to analyze the Korean digital environment. This includes local platforms like Naver, Kakao, or Coupang which is crucial for brands to grow their customer base in South Korea.
The three types of workshop services offered are:
The four types of knowledge transfer services offered are:
The workshops are done monthly where participants collaborate and ideate in various group activities. Furthermore, the knowledge transfer services offer insights through data and best practice cases in Korea and include a report, presentation, and a Q&A session.
Asiance Data offers real-time visibility on luxury, fashion, and cosmetic trends in Korea. Brands will get daily reports and will be able to track more than 400 brands on Kakao. Moreover, the platform allows brands looking to enter Korea access to the latest trends in order to stay ahead of the curve in a fast-paced digital ecosystem in Korea.
“We have been working in collaboration with our clients for the past two years to deliver this unique set of data to accelerate their growth in the Korean market. We are very proud to be the first platform to deliver this real-time data to help the luxury, fashion, and cosmetics industries to make faster decisions in this growing market,” said the CEO of ASIANCE, Olivier Mouroux.
The ASIANCE team is comprised of strategists to designers and developers. Therefore, they have all major capabilities in one team to provide the most creative solutions to complex digital problems. Some of ASIANCE’s clients include Chanel, Tumi, Lacoste, LG, 3M, Dior, and Gucci just to name a few. Here are some examples of what ASIANCE did for these global brands.
Helped Tumi raise its brand awareness and build a fan base in Korea through KakaoTalk, Korea’s top messenger app. They created organic content and operated numerous campaigns for increasing brand awareness and recruiting new followers.
3M – Created new localized video content strictly for the Korean market for 3M’s Scotch-Brite products. In addition, they helped 3M Korea create a platform for their digital content to be uploaded on Korean social media channels like Naver.
LG – ASIANCE worked closely with LG Information Display, LG’s global commercial display unit to run targeted marketing solutions. Therefore, this ensured that LG reach the decision-makers on business information display devices on each platform. Furthermore, they ran the end-to-end creative process from concepts, storyboarding, user interaction design, and creative production to copywriting.
Dior – ASIANCE launched Dior’s official Kakao PlusFriend channel to build Dior’s connection with consumers and increase awareness of the brand. Dior has used the channel to engage with fans in Korea by hosting various localized events. In addition, with an emoticon design from Christian Dior Couture, ASIANCE strategically planned a campaign to maximize engagement within the channel.
In 2020, ASIANCE signed a strategic business agreement with Global Research, a marketing/social opinion research organization. They plan to develop sophisticated research and analysis tools to keep up with the evolution of the digital ecosystem. This includes conducting detailed consumer trend surveys for specific industries or product lines to gather accurate data.
They have been working together since 2018 through joint projects. Then in 2019, they conducted a consumer survey to help global beauty editing shops and global cybersecurity software advance in Korea. Moreover, this resulted in a joint project to establish eCommerce UX consulting and digital marketing strategies in Korea.
Asiance formed a strategic partnership agreement with Mobile Now, a full-service mobile platforms agency based in Shanghai, China. This allows ASIANCE to provide digital marketing needs for those clients interested in the Chinese market. Therefore, these two companies can now exchange insights on local digital ecosystems and share talents and resources for collaboration opportunities.
“We are delighted to enter this partnership with Mobile Now. We look forward to combining Asiance’s knowledge of Korea and Japan with Mobile Now’s expertise in the Chinese market,” said Olivier Mouroux, CEO of ASIANCE.
ASIANCE uses digital technology to work with brands efficiently. Outsourcing the work to a digital ad agency like ASIANCE allows brands to get the help they need without having to worry about bringing on new employees (marketing team) which is both expensive and time-consuming. Furthermore, ASIANCE has proven to show its ability to come up with new ideas and execute those ideas to help drive the results global brands are looking for. Digital marketing can grow businesses faster than most other techniques. Therefore, when looking to enter the Asian market, let ASIANCE help you get your campaign started on the right path.
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