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How Global Brands Can Enter the South Korean Market
If you're a company looking to enter the South Korean market, you need to assess your resources, export background, and overall business plan. Understanding how Korean consumers will receive your product or service is essential. Before diving in, it's wise to conduct market research for at least a…
P2P Marketplaces: Connecting Koreans to the Global Bitcoin Market
South Korea is considered one of Asia’s major cryptocurrency trading hubs, especially in December 2017 when bitcoin (BTC) gained swift popularity among crypto markets because of an event known as the “Kimchi Premium.” During this time, BTC’s price in South Korean markets skyrocketed at 43 percent…
Seoul Pavilion at CES by Seoul Digital Foundation
Some of the most innovative Korean startups showcased their solutions at CES 2022 in Las Vegas, the world's largest consumer electronics expo. This is where innovative technologies and services from startups, corporates, and entrepreneurs around the world gather in one location. South Korea played…
Korean IoT Startups that are paving the way for IoT innovation
Koreans love gadgets. Korea's high-speed internet service allows users to download a 2-hour movie in just 2 minutes. This is due to South Korea's support of many of Korea's top telecommunications companies like SK and KT. They made faster internet a priority in South Korea. This allows for IoT to…
10 Influencer Marketing Agencies in Korea You Should Know
Global companies looking to enter the Korean market or Korean companies looking to advertise their product or service in Korea need influencer marketing. Influencer marketing agencies act as the middleman between companies and influencers. This is crucial for global companies that might have a…
